ADIDAS X MISSONI

By LAVIEW

The iconic Italian fashion brand, Missoni has today announced a collaboration with Adidas Running, joining forces for the first time to create a line of performance shoes and apparel that celebrates the innovation and craftmanship of Adidas brand and Missoni co- founder and Olympic hurdler, Ottavio Missoni.

 

The footwear features a collection of Adidas’ iconic Ultraboost which incorporate Missoni’s trademark Space-dying technique on the knitted upper to achieve the iconic “flame” pattern which Missoni is renowned for. Meanwhile, Adidas’ industry defining BOOST technology in the shoe’s midsole provides runners with optimal responsiveness and energy.

 

The range of apparel includes a cast of franchise running product brought to life via Adidas Primeknit technology. This range offers the runner a full ensemble with a Primeknit CRU short sleeve, a PHX Jacket that offers a weather protection and breathability, and the iconic Marathon 10 Short in a knit option all in two unique colorways – multicolored and black and white – available for both men and women.

 

Shoes (RRP: €250) and apparel (RRP: €100 - €300) will be available to purchase from Missoni online and in-store April 24 and adidas.com April 25.

 

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