VERSUS VERSACE SS18 CAMPAIGN
Versus rides through Los Angeles with a street cast of local Cali-Venetians for the Spring-Summer 2018 advertising campaign. Called “Sub Versus 2”, this is follow-on from the “Sub Versus” campaign of FW17, and is a quest to show the authenticity of a new generation of youth. A generation of cultural innovators who thrive on diversity through their music, their art, their local community, who are found claiming it at the skate park, the beach or the boardwalk. This is a cast that reaffirms the rise of personality and anti-conformity through a road trip - where individuality is beautiful, and inclusivity is everything. Never doubting their style, the cast posts up at the spots in LA where there’s no such thing as judgement and racism, and there is no norm. Just fun vibes and the freedom to be part of the chaos.
Shot by photographer Ben Toms, the Versus Spring Summer 2018 campaign blends the playful energy of Versus with the distinctive street subcultures of LA. A raw representation of what it means to be wild, free and brave enough to push every boundary. The campaign soundtrack by LA artist Def Sound, plays to the beat of the Californian lifestyle.
“This group of young minds in Los Angeles really tells the story of what the Versus sub-culture stands for: attitude, defiance, and the real issues of a new creative generation”
- Donatella Versace
Art Director: Jamie Andrew Reid Stylist: Robbie Spencer Makeup: Benjamin Puckey Hair: Tina Outen Casting Director: Noah Shelley @ AM Casting Music: Def Sound