ZEGNA "MY CESARE" SS19 Campaign

By LAVIEW

As part of an exclusive launch at the Ermenegildo Zegna XXX Fall-Winter 2019 fashion show, Zegna unveiled “My Cesare”, its first fully personalized sneaker. Debuting on the runway, Zegna showcased the unique options of My Cesare, worn by renowned celebrities and XXX storytellers.

Featuring an innovative multi-material construction, the must-have sneaker can be customized with an array of Pantone colors for the logo, overlapping mesh and leather upper, leather detailing and extra-light rubber sole, making My Cesare a unique milestone in athletic-inspired fashion footwear. This results in thousands of unique My Cesare creations. Those who want to create their own My Cesare style can do so in-store at select boutiques worldwide, and on Farfetch and WeChat.

My Cesare is the icon of the newest Ermenegildo Zegna XXX collection and the sneaker can be fully personalized via Zegna’s interactive design application and available in 6-8 weeks.

 

 

 

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